Just as major retailers like Gap and Zara are heavily promoting their own social media services  on Facebook, new research questions if most consumers want to browse for clothes when they click onto a social network. A new survey from consumer research firm shoppercentric.com questions the merits of the social media strategy of some of [...]

Every day new social media services are being announced or major improvements to existing platforms are unveiled as a wide variety of firms vie for the attention of global consumers. The intensity of competition to innovate and therefore to both capture and retain users gives an indication of the prizes on offer for all firms [...]

The importance of appearing local while operating globally is not lost on the world’s largest search engine Google, which is introducing a crucial adjustment to the way its key search software operates. The changes point to the growing significance of geolocation tagging and other social media services that don’t just offer up general information, but [...]

In the current edition of the New Yorker magazine, the best-selling writer Malcom Gladwell challenges some of the conventional wisdom that has grown up quickly around social media services like Facebook and Twitter. Gladwell, who has written books like Blink and What the Dog Saw, has made his name and reputation for his offbeat perceptions. [...]