High street fashion chains have been much slower than other business sectors to embrace the Internet over the past decade, as they feared the online marketplace could cannibalise their brick and mortar presence, without adding value of its own. But this sentiment appears to be changing as the world’s largest fashion chain retailer, Zara, has [...]

The consumer market is getting even more crowded as the big online giants try to expand their own footprints into new areas of the social networking landscape at a quickening pace.  Whether it’s social bookmarking, geotagging, following friends or looking for online music providers the distinctions between the services are becoming more blurred by the [...]

Apart from promoting themselves through CSR projects and other programmes, firms need to need to monitor their firm’s brand identity using smart programmes like Jungletorch.com. It aggregates comments and makes it easier to monitor the general sentiment towards a company – imagine the kind of feedback BP would be getting at the moment with regards [...]

When Steve Jobs gave a rare press conference last week to defend Apple’s fourth generation iPhone, he specifically criticized what he said was the way the media had exaggerated problems with the smart phone’s antenna reception to attack the company he founded at the start of the digital era. To watch the event go to [...]