Just as major retailers like Gap and Zara are heavily promoting their own social media services  on Facebook, new research questions if most consumers want to browse for clothes when they click onto a social network. A new survey from consumer research firm shoppercentric.com questions the merits of the social media strategy of some of [...]

Two separate and controversial social media campaigns on both sides of the Atlantic in early January have resulted in questionable benefits for both originators. A former participant in the British reality television show Big Brother started a campaign via Twitter that seemed to suggest his support for “managed anorexia”. His comments triggered a series of [...]