Facebook may have more than 700 million registered users, but many small firms are still sceptical about the benefits of social media services as a business tool, according to a new survey by RatePoint. The detailed responses demonstrate that, unlike consumers, small businesses are not convinced that social networking can help them reach customers. Instead, [...]

Twitter doesn’t like to think of itself as a social media company like Faceook or LinkedIn but instead perceives itself as an information provider. In reality, it spans both sectors but risks falling in between unless it continues to evolve its own niche, something it’s attempting to do with an impending series of major changes. [...]

The human touch makes a dramatic difference when it comes to website visibility as social bookmarking is demonstrating to increasing effect. While algorithm based services like Google use ‘spiders’ to scour the Internet and rely on links and keywords as the way to rank pages, social bookmarking services put readers in control. Increasingly, Internet users [...]

There are many sound social and moral reasons why companies pay attention to their corporate social responsibility (CSR), but the benefits can be tremendous for marketing a business as a ‘brand’ to potential employees. Superficially, it may seem cynical for a commercial firm to benefit from an exercise intended to give something back to its [...]

Once upon a time, like in the post-War era depicted by the Mad Men TV series, clever people in marketing departments or an elegant advertising agency spent their time dreaming up catchy ways to lure consumers to their products. They created demand for things people never knew they wanted, they sliced up the market and [...]

There’s a vast and confusing array of social media services out there, from Twitter and Tumblr to Bebo and blogs. But there’s no point trying to focus on all of them, or your social media marketing won’t concentrate on anything. That’s where Optimize Interactive can help with all youronline communications. We follow the rise and [...]