I’m convinced you’re not going to get the best return on your search engine optimization investment if you don’t continuously monitor the performance of your keywords. Why? Because the effectiveness of your keywords changes as the market changes and as search engines use new search criteria. Tracking market changes requires an on-going competitive analysis of [...]

Search engine optimization is not a one-time event. Optimizing your site is just the beginning. To continue to increase your organic ranking, or simply to maintain the seo optimization success you’ve achieved, a substantial amount of seo-optimized content needs to be created every month. Articles need to be written, blogs maintained, social media sites updated, [...]

For successful SEO optimization, you need to create an effective content writing program. For many companies, it’s not easy to do SEO-friendly content writing and keyword optimization on an ongoing basis. But every time a search engine crawler goes through your website and finds little or no change, it automatically extends the time before the [...]

Effective B2B content writing will create demand and build your brand…but only if your messages align with the needs of your audience and incorporate the keywords they will use to find you. Once you’ve approved content that does this, you then have to carefully manage it as it filters throughout your company and is used [...]