I’m convinced you’re not going to get the best return on your search engine optimization investment if you don’t continuously monitor the performance of your keywords. Why? Because the effectiveness of your keywords changes as the market changes and as search engines use new search criteria. Tracking market changes requires an on-going competitive analysis of [...]

I’m convinced you’re not going to get the best return on your search engine marketing investment if you don’t continuously monitor the performance of your keywords. Why?