The dramatic impact of social media services over traditional  Internet marketing techniques shows it eclipsing more established techniques like search engine optimisation and search engine marketing. The rapid ascent of Facebook, Twitter and LinkedIn are well-known, but now it seems that they are not just accounting for more of the time that people spend online [...]

A great new ebook demonstrating the powers of social media marketing has just been published online by Kelvin Newman. Titled the “‘Clockwork Pirate”, Newman shares his insights into improving social media traffic and SEO services, as he explains on his website: http://www.clockworkpirate.com/ “If you download my free book you’ll get the most comprehensive guide to [...]

The importance of appearing local while operating globally is not lost on the world’s largest search engine Google, which is introducing a crucial adjustment to the way its key search software operates. The changes point to the growing significance of geolocation tagging and other social media services that don’t just offer up general information, but [...]

Google has announced key changes to its Gmail service and its core search engine that will challenge Internet marketing strategy decisions. And, it signals similar changes by other major web services in the months ahead. Google says the updates will make life easier for consumers and make their services more intuitive, but they raise uncertainty [...]

I’m convinced you’re not going to get the best return on your search engine optimization investment if you don’t continuously monitor the performance of your keywords. Why? Because the effectiveness of your keywords changes as the market changes and as search engines use new search criteria. Tracking market changes requires an on-going competitive analysis of [...]

The key way to publicise efforts at HR ‘employer  branding’ are through social media marketing strategies that generate positive goodwill. “Studies have shown that all things being equal, employees will choose to work for companies with a strong corporate social responsibility programme ­– they want to be proud of where they work,” said Jeff Hicks, [...]

When Steve Jobs gave a rare press conference last week to defend Apple’s fourth generation iPhone, he specifically criticized what he said was the way the media had exaggerated problems with the smart phone’s antenna reception to attack the company he founded at the start of the digital era. To watch the event go to [...]

There’s a vast and confusing array of social media services out there, from Twitter and Tumblr to Bebo and blogs. But there’s no point trying to focus on all of them, or your social media marketing won’t concentrate on anything. That’s where Optimize Interactive can help with all youronline communications. We follow the rise and [...]

Search engine optimization is not a one-time event. Optimizing your site is just the beginning. To continue to increase your organic ranking, or simply to maintain the seo optimization success you’ve achieved, a substantial amount of seo-optimized content needs to be created every month. Articles need to be written, blogs maintained, social media sites updated, [...]

I’m convinced you’re not going to get the best return on your search engine marketing investment if you don’t continuously monitor the performance of your keywords. Why?