Geotagging is about to come of age as both Twitter and Facebook introduce it, letting users physically locate friends and contacts which makes social media services more interactive than ever. Geotagging uses data from smartphones to pinpoint a user’s location. In existing services like FourSquare and Gowalla, it lets people ‘check-in’ to bars, restaurants or [...]

There’s a vast and confusing array of social media services out there, from Twitter and Tumblr to Bebo and blogs. But there’s no point trying to focus on all of them, or your social media marketing won’t concentrate on anything. That’s where Optimize Interactive can help with all youronline communications. We follow the rise and [...]

We’ve been advising clients for years to put prospect conversion campaigns in place that build relationships with prospects over time. Unfortunately, sales people within many companies still focus on “hot” prospects and let the rest lie fallow. In reality, most people who respond to your campaigns or find you because you’ve achieved a good organic [...]