Recent posts here have focused on the great potential of online coupons as a key plank of any Internet Marketing Strategy. Perhaps Google has been reading our previous postings, because according to the New York Times, the search engine giant is ready to pay up to $6 billion for Groupon, one of the websites featured [...]

There’s a vast and confusing array of social media services out there, from Twitter and Tumblr to Bebo and blogs. But there’s no point trying to focus on all of them, or your social media marketing won’t concentrate on anything. That’s where Optimize Interactive can help with all youronline communications. We follow the rise and [...]