We’ll never know the deep dark secrets of Google’s search algorithms. And let me shed a little light on why it doesn’t matter. Google’s customers are happy only when they get search results that give them the companies, goods, entertainment or services that are just what they are looking for. To accomplish this, Google evaluates [...]

For successful SEO optimization, you need to create an effective content writing program. For many companies, it’s not easy to do SEO-friendly content writing and keyword optimization on an ongoing basis. But every time a search engine crawler goes through your website and finds little or no change, it automatically extends the time before the [...]

Effective B2B content writing will create demand and build your brand…but only if your messages align with the needs of your audience and incorporate the keywords they will use to find you. Once you’ve approved content that does this, you then have to carefully manage it as it filters throughout your company and is used [...]