There are many fascinating aspects to the Facebook purchase of Instagram. The most obvious is that Facebook valued a raw start up that is not making any money at 1 billion dollars. At first take, this sounds like Mark Zuckerberg must have failed all his math classes. But Instagram has 35,000,000 users, making the cost-per-user [...]

One of our most conservative clients who has consistently said that Facebook is not an option for his company really surprised me the other day. He related that a recent conference he participated in had attracted a lot of attendees through Facebook. Admitting that this really caught him off guard, he went on to say [...]

We hear this comment all the time. Many people see the value of leveraging social media. You can build awareness, support marketing and sales efforts, drive website traffic, maintain customer loyalty and, above all, get more business. But many businesses balk at having to dedicate a lot of staff to run social media programs. To [...]

We’ve been advising clients for years to put prospect conversion campaigns in place that build relationships with prospects over time. Unfortunately, sales people within many companies still focus on “hot” prospects and let the rest lie fallow. In reality, most people who respond to your campaigns or find you because you’ve achieved a good organic [...]