Google has announced key changes to its Gmail service and its core search engine that will challenge Internet marketing strategy decisions. And, it signals similar changes by other major web services in the months ahead. Google says the updates will make life easier for consumers and make their services more intuitive, but they raise uncertainty [...]

Effective B2B content writing will create demand and build your brand…but only if your messages align with the needs of your audience and incorporate the keywords they will use to find you. Once you’ve approved content that does this, you then have to carefully manage it as it filters throughout your company and is used [...]