A friend who runs a well-known agency told me “next year we’ll be moving our clients away from print advertising to online marketing.” His reasoning was simple: people are spending more and more time online and reading less. Plus, the cost per “impression” of print versus online doesn’t match up well, particularly when it is [...]

There’s a vast and confusing array of social media services out there, from Twitter and Tumblr to Bebo and blogs. But there’s no point trying to focus on all of them, or your social media marketing won’t concentrate on anything. That’s where Optimize Interactive can help with all youronline communications. We follow the rise and [...]

The most effective fulfillment for a B2B demand generation campaign is content that is focused on the needs and priorities of your prospects. This seems basic, but in fact, most companies provide content based on what they want to tell their prospects. But whereas you may be excited about the latest upgrade to your product, [...]

We’ve been advising clients for years to put prospect conversion campaigns in place that build relationships with prospects over time. Unfortunately, sales people within many companies still focus on “hot” prospects and let the rest lie fallow. In reality, most people who respond to your campaigns or find you because you’ve achieved a good organic [...]

For successful SEO optimization, you need to create an effective content writing program. For many companies, it’s not easy to do SEO-friendly content writing and keyword optimization on an ongoing basis. But every time a search engine crawler goes through your website and finds little or no change, it automatically extends the time before the [...]