The key way to publicise efforts at HR ‘employer  branding’ are through social media marketing strategies that generate positive goodwill. “Studies have shown that all things being equal, employees will choose to work for companies with a strong corporate social responsibility programme ­– they want to be proud of where they work,” said Jeff Hicks, [...]

There are many sound social and moral reasons why companies pay attention to their corporate social responsibility (CSR), but the benefits can be tremendous for marketing a business as a ‘brand’ to potential employees. Superficially, it may seem cynical for a commercial firm to benefit from an exercise intended to give something back to its [...]

Once upon a time, like in the post-War era depicted by the Mad Men TV series, clever people in marketing departments or an elegant advertising agency spent their time dreaming up catchy ways to lure consumers to their products. They created demand for things people never knew they wanted, they sliced up the market and [...]