Apart from promoting themselves through CSR projects and other programmes, firms need to need to monitor their firm’s brand identity using smart programmes like Jungletorch.com. It aggregates comments and makes it easier to monitor the general sentiment towards a company – imagine the kind of feedback BP would be getting at the moment with regards [...]

When Steve Jobs gave a rare press conference last week to defend Apple’s fourth generation iPhone, he specifically criticized what he said was the way the media had exaggerated problems with the smart phone’s antenna reception to attack the company he founded at the start of the digital era. To watch the event go to [...]