An astonishing figure was just announced by eMarketer.com: over ½ of the internet users in the U.S. will redeem an online coupon in 2011. This means 88.2 million people will click and save! So what about Europe? It’s not quite the opportunity as in the U.S. – yet, but at the end of 2010 sites [...]

In my last blog, I talked about how to find interesting, relevant content that helps the people who follow your blog work better and live happier. This is information people want to receive, but they won’t dig through marketing messages and sales hype to find it. So how does good blog content writing generate business? [...]

How do you get people to follow your blog? By following this simple rule: always deliver ideas that help your audience do their job better and live happier. If you don’t have insights that accomplish this, you shouldn’t blog. The worst thing you can do is regurgitate commonplace information. So how do you develop unique [...]

We’ll never know the deep dark secrets of Google’s search algorithms. And let me shed a little light on why it doesn’t matter. Google’s customers are happy only when they get search results that give them the companies, goods, entertainment or services that are just what they are looking for. To accomplish this, Google evaluates [...]

Keywords are essential to Web 2.0 and Marketing 2.0. They are the pistons that power the engine. Yet they are usually misunderstood and mismanaged. I recently was asked by a B2B company to develop and implement a marketing program that leveraged the new tools – SEO optimization, social media marketing, community and more. So I [...]

A friend who runs a well-known agency told me “next year we’ll be moving our clients away from print advertising to online marketing.” His reasoning was simple: people are spending more and more time online and reading less. Plus, the cost per “impression” of print versus online doesn’t match up well, particularly when it is [...]

So you think that to create a buzz about your business you should be Tweeting, on Facebook, LinkedIn, Xing, Viadeo and, and, and… Well, you’re right. But how can you find time and what do you say? And where do you draw the line when there are hundreds of social communities you could be part [...]

I hear this comment often. But the net result is that busy people don’t have time to do their own social media, so it simply doesn’t get done. And a great opportunity is missed. I closed my last blog promising to tell you how you can create content and manage social media with a minimum [...]

We hear this comment all the time. Many people see the value of leveraging social media. You can build awareness, support marketing and sales efforts, drive website traffic, maintain customer loyalty and, above all, get more business. But many businesses balk at having to dedicate a lot of staff to run social media programs. To [...]

When it comes to the development and implementation of new technologies, upstart companies writing apps for mobile phones can’t be beaten. It appears that every few months services, games or life-saving and time-saving widgets appear in the palm of our hands and offer us an experience most of us could not even begin to dream. [...]

Just as major retailers like Gap and Zara are heavily promoting their own social media services  on Facebook, new research questions if most consumers want to browse for clothes when they click onto a social network. A new survey from consumer research firm shoppercentric.com questions the merits of the social media strategy of some of [...]

After 1.8 million votes on a special social media website, carmaker Toyota has announced that the plural for its hybrid Prius car is Prii. Clearly, the name competition is a debate manufactured by Toyota, which has suffered reputational damage in the past year over a series of recalls. But there are also broader lessons to [...]

The dramatic impact of social media services over traditional  Internet marketing techniques shows it eclipsing more established techniques like search engine optimisation and search engine marketing. The rapid ascent of Facebook, Twitter and LinkedIn are well-known, but now it seems that they are not just accounting for more of the time that people spend online [...]

A great new ebook demonstrating the powers of social media marketing has just been published online by Kelvin Newman. Titled the “‘Clockwork Pirate”, Newman shares his insights into improving social media traffic and SEO services, as he explains on his website: http://www.clockworkpirate.com/ “If you download my free book you’ll get the most comprehensive guide to [...]

Apple’s App Store proved its incredible success after just two and half years in operation with the 10 billionth download on January 22. The App Store, which distributes applications for Apple’s range of iPhones and iPads was greeted with some scepticism at its launch, but has demonstrated that consumers are willing to pay small amounts, [...]