Marketers are already having a hard time finding their way through the social media maze. And now Google has added another pathway that is certainly worth exploring. Google+ is Google’s social media project that, they say, is not intended to compete with Facebook but is designed to make the entire Google experience more social. But [...]

If you are a LinkedIn user, have you taken a look at “LinkedIn Today”? http://www.linkedin.com/today/. Launched in March, this site is a “Digg” imitator that has quickly become a valuable resource for LinkedIn users. It aggregates news from your connections, peers and online providers of content that interests you. The concept is simple: by tracking [...]

What is an SLA? And why is it important? During a website development project for a local client, this came up as we conducted a search for the right hosting company. While technical people understand SLA’s, marketers usually don’t. An SLA is a “Service Level Agreement” that defines the responsibilities of a vendor to provide [...]

While starting to develop keywords for a new client, we realized that they had placed their current website at 2 different URLs. The content was exactly the same for each. Unknowingly, they had committed a huge SEO (search engine optimization) mistake. Here’s why. As soon as people realized that one way Google derived organic ranking [...]