What do you say when you meet someone for the first time and they ask you about your company? Do you have a 30 second “elevator pitch?” And if you do, would your colleagues give the same pitch? For many companies, this basic messaging boilerplate either doesn’t exist or is not clearly defined. Even if [...]

Many people I talk to say “how can I do a blog when I’m so busy.” I usually answer, outsource it OR give your followers interesting links to information that will help them do their job better (or at least enjoy it more). So, as I’m leaving soon for a short vacation, I don’t have [...]