In my last blog, I talked about how to find interesting, relevant content that helps the people who follow your blog work better and live happier. This is information people want to receive, but they won’t dig through marketing messages and sales hype to find it. So how does good blog content writing generate business? [...]

How do you get people to follow your blog? By following this simple rule: always deliver ideas that help your audience do their job better and live happier. If you don’t have insights that accomplish this, you shouldn’t blog. The worst thing you can do is regurgitate commonplace information. So how do you develop unique [...]

We’ll never know the deep dark secrets of Google’s search algorithms. And let me shed a little light on why it doesn’t matter. Google’s customers are happy only when they get search results that give them the companies, goods, entertainment or services that are just what they are looking for. To accomplish this, Google evaluates [...]

Keywords are essential to Web 2.0 and Marketing 2.0. They are the pistons that power the engine. Yet they are usually misunderstood and mismanaged. I recently was asked by a B2B company to develop and implement a marketing program that leveraged the new tools – SEO optimization, social media marketing, community and more. So I [...]