A friend who runs a well-known agency told me “next year we’ll be moving our clients away from print advertising to online marketing.” His reasoning was simple: people are spending more and more time online and reading less. Plus, the cost per “impression” of print versus online doesn’t match up well, particularly when it is [...]

So you think that to create a buzz about your business you should be Tweeting, on Facebook, LinkedIn, Xing, Viadeo and, and, and… Well, you’re right. But how can you find time and what do you say? And where do you draw the line when there are hundreds of social communities you could be part [...]

I hear this comment often. But the net result is that busy people don’t have time to do their own social media, so it simply doesn’t get done. And a great opportunity is missed. I closed my last blog promising to tell you how you can create content and manage social media with a minimum [...]

We hear this comment all the time. Many people see the value of leveraging social media. You can build awareness, support marketing and sales efforts, drive website traffic, maintain customer loyalty and, above all, get more business. But many businesses balk at having to dedicate a lot of staff to run social media programs. To [...]