After 1.8 million votes on a special social media website, carmaker Toyota has announced that the plural for its hybrid Prius car is Prii. Clearly, the name competition is a debate manufactured by Toyota, which has suffered reputational damage in the past year over a series of recalls. But there are also broader lessons to [...]

The dramatic impact of social media services over traditional  Internet marketing techniques shows it eclipsing more established techniques like search engine optimisation and search engine marketing. The rapid ascent of Facebook, Twitter and LinkedIn are well-known, but now it seems that they are not just accounting for more of the time that people spend online [...]

A great new ebook demonstrating the powers of social media marketing has just been published online by Kelvin Newman. Titled the “‘Clockwork Pirate”, Newman shares his insights into improving social media traffic and SEO services, as he explains on his website: http://www.clockworkpirate.com/ “If you download my free book you’ll get the most comprehensive guide to [...]