Across Europe, travellers are struggling to make it home for Christmas breaks in spite of heavy snow showers closing airports. But increasingly, the power of social media is circumventing traditional media channels to keep travellers informed about weather patterns and airline cancellations. Unthinkable a short while ago, the widespread use of services like Twitter to [...]

A new report estimates that the the global coffee house giant, Starbucks, has received the equivalent of $67.8 million in free brand exposure through its use of social media marketing channels. The findings will rubbish criticism that social media doesn’t offer a great return on investment. Starbucks, which has more than 18.8 million Facebook fans [...]

The announcement from the Gawker (http://gawker.com/) group of websites that it will radically update design and place more emphasis on multi-media points to a major evolution in website thinking. For any firm thinking of revamping their Internet Marketing Strategy, Gawker’s plans give a great insight into how one of the most aggressive sites on the [...]