Recent posts here have focused on the great potential of online coupons as a key plank of any Internet Marketing Strategy. Perhaps Google has been reading our previous postings, because according to the New York Times, the search engine giant is ready to pay up to $6 billion for Groupon, one of the websites featured [...]

Technologists sneer at newspapers as the “deadwood” industry because of its reliance on paper to produce its physical product. But until now, new technology has not managed to create a mass-market product that can help leverage the global newspaper industry off its reliance on the printed page and halt its genteel decline. The reason, quite [...]

Every day new social media services are being announced or major improvements to existing platforms are unveiled as a wide variety of firms vie for the attention of global consumers. The intensity of competition to innovate and therefore to both capture and retain users gives an indication of the prizes on offer for all firms [...]

Facebook may have more than 700 million registered users, but many small firms are still sceptical about the benefits of social media services as a business tool, according to a new survey by RatePoint. The detailed responses demonstrate that, unlike consumers, small businesses are not convinced that social networking can help them reach customers. Instead, [...]