Coupons were traditionally a very simple demand generation tool that consumers could, for example, cut out of newspapers and take to their local supermarket for discounts on groceries. The concept has taken a while to find a comparable niche and really take off in the Internet age, but new services like Groupon and Social Living [...]

The importance of appearing local while operating globally is not lost on the world’s largest search engine Google, which is introducing a crucial adjustment to the way its key search software operates. The changes point to the growing significance of geolocation tagging and other social media services that don’t just offer up general information, but [...]

A major new survey of 50,000 people in 46 countries has found that in many emerging markets around the world, people are spending more time on social networking sites than on email. The startling result, is just one of many insightful conclusion in the report from British research firm TNS that can be viewed here: [...]

In the current edition of the New Yorker magazine, the best-selling writer Malcom Gladwell challenges some of the conventional wisdom that has grown up quickly around social media services like Facebook and Twitter. Gladwell, who has written books like Blink and What the Dog Saw, has made his name and reputation for his offbeat perceptions. [...]