The human touch makes a dramatic difference when it comes to website visibility as social bookmarking is demonstrating to increasing effect. While algorithm based services like Google use ‘spiders’ to scour the Internet and rely on links and keywords as the way to rank pages, social bookmarking services put readers in control. Increasingly, Internet users [...]

Geotagging is about to come of age as both Twitter and Facebook introduce it, letting users physically locate friends and contacts which makes social media services more interactive than ever. Geotagging uses data from smartphones to pinpoint a user’s location. In existing services like FourSquare and Gowalla, it lets people ‘check-in’ to bars, restaurants or [...]

I’m convinced you’re not going to get the best return on your search engine optimization investment if you don’t continuously monitor the performance of your keywords. Why? Because the effectiveness of your keywords changes as the market changes and as search engines use new search criteria. Tracking market changes requires an on-going competitive analysis of [...]

Apart from promoting themselves through CSR projects and other programmes, firms need to need to monitor their firm’s brand identity using smart programmes like Jungletorch.com. It aggregates comments and makes it easier to monitor the general sentiment towards a company – imagine the kind of feedback BP would be getting at the moment with regards [...]

The key way to publicise efforts at HR ‘employer  branding’ are through social media marketing strategies that generate positive goodwill. “Studies have shown that all things being equal, employees will choose to work for companies with a strong corporate social responsibility programme ­– they want to be proud of where they work,” said Jeff Hicks, [...]