There are many sound social and moral reasons why companies pay attention to their corporate social responsibility (CSR), but the benefits can be tremendous for marketing a business as a ‘brand’ to potential employees. Superficially, it may seem cynical for a commercial firm to benefit from an exercise intended to give something back to its [...]

When Steve Jobs gave a rare press conference last week to defend Apple’s fourth generation iPhone, he specifically criticized what he said was the way the media had exaggerated problems with the smart phone’s antenna reception to attack the company he founded at the start of the digital era. To watch the event go to [...]

Once upon a time, like in the post-War era depicted by the Mad Men TV series, clever people in marketing departments or an elegant advertising agency spent their time dreaming up catchy ways to lure consumers to their products. They created demand for things people never knew they wanted, they sliced up the market and [...]