There’s a vast and confusing array of social media services out there, from Twitter and Tumblr to Bebo and blogs. But there’s no point trying to focus on all of them, or your social media marketing won’t concentrate on anything. That’s where Optimize Interactive can help with all youronline communications. We follow the rise and [...]

A top Facebook executive predicted this week that email will soon go the way of the handwritten personal letter – it will become a rarity. The bold assessment from Facebook’s COO Sheryl Sandberg argued that while people of her generation use email constantly, the next generation has already discarded it for social networking sites and [...]

With mailboxes, RSS feeds and updates overflowing with information, only the truly relevant will catch the eye of a busy person – just like you. So when your contacts see you’ve put out a new posting, you want to be one of the few they automatically read and not the many more they delete unopened. [...]