The human touch makes a dramatic difference when it comes to website visibility as social bookmarking is demonstrating to increasing effect. While algorithm based services like Google use ‘spiders’ to scour the Internet and rely on links and keywords as the way to rank pages, social bookmarking services put readers in control. Increasingly, Internet users [...]

Geotagging is about to come of age as both Twitter and Facebook introduce it, letting users physically locate friends and contacts which makes social media services more interactive than ever. Geotagging uses data from smartphones to pinpoint a user’s location. In existing services like FourSquare and Gowalla, it lets people ‘check-in’ to bars, restaurants or [...]

I’m convinced you’re not going to get the best return on your search engine optimization investment if you don’t continuously monitor the performance of your keywords. Why? Because the effectiveness of your keywords changes as the market changes and as search engines use new search criteria. Tracking market changes requires an on-going competitive analysis of [...]

Apart from promoting themselves through CSR projects and other programmes, firms need to need to monitor their firm’s brand identity using smart programmes like Jungletorch.com. It aggregates comments and makes it easier to monitor the general sentiment towards a company – imagine the kind of feedback BP would be getting at the moment with regards [...]

The key way to publicise efforts at HR ‘employer  branding’ are through social media marketing strategies that generate positive goodwill. “Studies have shown that all things being equal, employees will choose to work for companies with a strong corporate social responsibility programme ­– they want to be proud of where they work,” said Jeff Hicks, [...]

There are many sound social and moral reasons why companies pay attention to their corporate social responsibility (CSR), but the benefits can be tremendous for marketing a business as a ‘brand’ to potential employees. Superficially, it may seem cynical for a commercial firm to benefit from an exercise intended to give something back to its [...]

When Steve Jobs gave a rare press conference last week to defend Apple’s fourth generation iPhone, he specifically criticized what he said was the way the media had exaggerated problems with the smart phone’s antenna reception to attack the company he founded at the start of the digital era. To watch the event go to [...]

Once upon a time, like in the post-War era depicted by the Mad Men TV series, clever people in marketing departments or an elegant advertising agency spent their time dreaming up catchy ways to lure consumers to their products. They created demand for things people never knew they wanted, they sliced up the market and [...]

There’s a vast and confusing array of social media services out there, from Twitter and Tumblr to Bebo and blogs. But there’s no point trying to focus on all of them, or your social media marketing won’t concentrate on anything. That’s where Optimize Interactive can help with all youronline communications. We follow the rise and [...]

A top Facebook executive predicted this week that email will soon go the way of the handwritten personal letter – it will become a rarity. The bold assessment from Facebook’s COO Sheryl Sandberg argued that while people of her generation use email constantly, the next generation has already discarded it for social networking sites and [...]

With mailboxes, RSS feeds and updates overflowing with information, only the truly relevant will catch the eye of a busy person – just like you. So when your contacts see you’ve put out a new posting, you want to be one of the few they automatically read and not the many more they delete unopened. [...]

The most effective fulfillment for a B2B demand generation campaign is content that is focused on the needs and priorities of your prospects. This seems basic, but in fact, most companies provide content based on what they want to tell their prospects. But whereas you may be excited about the latest upgrade to your product, [...]

We’ve been advising clients for years to put prospect conversion campaigns in place that build relationships with prospects over time. Unfortunately, sales people within many companies still focus on “hot” prospects and let the rest lie fallow. In reality, most people who respond to your campaigns or find you because you’ve achieved a good organic [...]

Search engines like Google have achieved success for one overriding reason: they deliver relevant results. You can be certain that they continue to focus their enormous resources on ensuring that it is easy for users to get the information they’re looking for. That means any “scheme: that tries to manipulate organic search results will eventually [...]

Search engine optimization is not a one-time event. Optimizing your site is just the beginning. To continue to increase your organic ranking, or simply to maintain the seo optimization success you’ve achieved, a substantial amount of seo-optimized content needs to be created every month. Articles need to be written, blogs maintained, social media sites updated, [...]